![]() ![]() ![]() The deal also gives Nick all merchandising rights, and the company will continue to work with the franchise’s longtime partner, Playmates Toys. ![]() Its goal with TMNT is to reintroduce the franchise to existing and potential fans across various media platforms. The acquisition is Nickelodeon’s first franchise purchase, and it likely will look at similarly attractive entertainment brands with a built-in fan base.
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